Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C599C
RGB
44, 89, 156
HSL
216, 56%, 39%
HSB
216, 72%, 61%
CMYK
72, 43, 0, 39
LAB
37, 3, -42
LCH
37, 42, 273
OKLCH
0.47, 0.12, 258
XYZ
11, 10, 33
LUV
37, -17, -58
HWB
216, 17%, 39%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.