Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C65BF
RGB
44, 101, 191
HSL
217, 63%, 46%
HSB
217, 77%, 75%
CMYK
77, 47, 0, 25
LAB
43, 6, -54
LCH
43, 54, 277
OKLCH
0.52, 0.15, 259
XYZ
15, 14, 51
LUV
43, -20, -78
HWB
217, 17%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.