Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C6772
RGB
44, 103, 114
HSL
189, 44%, 31%
HSB
189, 61%, 45%
CMYK
61, 10, 0, 55
LAB
40, -17, -12
LCH
40, 21, 216
OKLCH
0.48, 0.06, 212
XYZ
9, 11, 18
LUV
40, -23, -14
HWB
189, 17%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.