Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C677C
RGB
44, 103, 124
HSL
196, 48%, 33%
HSB
196, 65%, 49%
CMYK
65, 17, 0, 51
LAB
40, -15, -18
LCH
40, 23, 231
OKLCH
0.48, 0.07, 224
XYZ
10, 12, 21
LUV
40, -23, -23
HWB
196, 17%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
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