Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C69A1
RGB
44, 105, 161
HSL
209, 57%, 40%
HSB
209, 73%, 63%
CMYK
73, 35, 0, 37
LAB
43, -5, -37
LCH
43, 37, 262
OKLCH
0.51, 0.11, 249
XYZ
13, 13, 36
LUV
43, -22, -52
HWB
209, 17%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.