Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C79D4
RGB
44, 121, 212
HSL
213, 66%, 50%
HSB
213, 79%, 83%
CMYK
79, 43, 0, 17
LAB
50, 1, -55
LCH
50, 55, 272
OKLCH
0.58, 0.16, 255
XYZ
20, 19, 65
LUV
50, -26, -82
HWB
213, 17%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.