Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C87BC
RGB
44, 135, 188
HSL
202, 62%, 45%
HSB
202, 77%, 74%
CMYK
77, 28, 0, 26
LAB
53, -13, -36
LCH
53, 38, 250
OKLCH
0.59, 0.12, 239
XYZ
19, 21, 51
LUV
53, -31, -52
HWB
202, 17%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.