Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C95CB
RGB
44, 149, 203
HSL
200, 64%, 48%
HSB
200, 78%, 80%
CMYK
78, 27, 0, 20
LAB
58, -16, -37
LCH
58, 40, 246
OKLCH
0.64, 0.12, 236
XYZ
23, 26, 60
LUV
58, -35, -54
HWB
200, 17%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.