Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C9BE2
RGB
44, 155, 226
HSL
203, 76%, 53%
HSB
203, 81%, 89%
CMYK
81, 31, 0, 11
LAB
60, -13, -45
LCH
60, 47, 255
OKLCH
0.66, 0.14, 242
XYZ
26, 29, 76
LUV
60, -36, -69
HWB
203, 17%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.