Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2CA4DB
RGB
44, 164, 219
HSL
199, 71%, 52%
HSB
199, 80%, 86%
CMYK
80, 25, 0, 14
LAB
63, -19, -38
LCH
63, 42, 243
OKLCH
0.68, 0.13, 234
XYZ
27, 32, 72
LUV
63, -40, -56
HWB
199, 17%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.