Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2CA8D8
RGB
44, 168, 216
HSL
197, 69%, 51%
HSB
197, 80%, 85%
CMYK
80, 22, 0, 15
LAB
64, -22, -35
LCH
64, 41, 238
OKLCH
0.69, 0.12, 230
XYZ
27, 33, 70
LUV
64, -41, -51
HWB
197, 17%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.