Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2CA9DF
RGB
44, 169, 223
HSL
198, 74%, 52%
HSB
198, 80%, 87%
CMYK
80, 24, 0, 13
LAB
65, -20, -37
LCH
65, 43, 242
OKLCH
0.69, 0.13, 233
XYZ
29, 34, 75
LUV
65, -41, -56
HWB
198, 17%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.