Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2CAAF0
RGB
44, 170, 240
HSL
201, 87%, 56%
HSB
201, 82%, 94%
CMYK
82, 29, 0, 6
LAB
65, -16, -45
LCH
65, 48, 251
OKLCH
0.70, 0.15, 239
XYZ
31, 36, 88
LUV
65, -40, -69
HWB
201, 17%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.