Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2D0200
RGB
45, 2, 0
HSL
3, 100%, 9%
HSB
3, 100%, 18%
CMYK
0, 96, 100, 82
LAB
6, 21, 9
LCH
6, 23, 23
OKLCH
0.19, 0.07, 32
XYZ
1, 1, 0
LUV
6, 17, 4
HWB
3, 0%, 82%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.