Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2D0202
RGB
45, 2, 2
HSL
0, 91%, 9%
HSB
0, 96%, 18%
CMYK
0, 96, 96, 82
LAB
6, 22, 8
LCH
6, 23, 21
OKLCH
0.19, 0.07, 28
XYZ
1, 1, 0
LUV
6, 17, 4
HWB
0, 1%, 82%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
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