Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2D0705
RGB
45, 7, 5
HSL
3, 80%, 10%
HSB
3, 89%, 18%
CMYK
0, 84, 89, 82
LAB
7, 19, 8
LCH
7, 21, 24
OKLCH
0.20, 0.06, 28
XYZ
1, 1, 0
LUV
7, 15, 4
HWB
3, 2%, 82%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
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