Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2D0A02
RGB
45, 10, 2
HSL
11, 91%, 9%
HSB
11, 96%, 18%
CMYK
0, 78, 96, 82
LAB
7, 18, 10
LCH
7, 21, 31
OKLCH
0.20, 0.06, 38
XYZ
1, 1, 0
LUV
7, 15, 5
HWB
11, 1%, 82%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.