Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2D0C07
RGB
45, 12, 7
HSL
8, 73%, 10%
HSB
8, 84%, 18%
CMYK
0, 73, 84, 82
LAB
8, 17, 9
LCH
8, 19, 28
OKLCH
0.21, 0.06, 31
XYZ
1, 1, 0
LUV
8, 14, 4
HWB
8, 3%, 82%
Pantone
Black C
Harmonies
Shades & tints
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