Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2D0E02
RGB
45, 14, 2
HSL
17, 91%, 9%
HSB
17, 96%, 18%
CMYK
0, 69, 96, 82
LAB
8, 16, 12
LCH
8, 20, 37
OKLCH
0.21, 0.06, 44
XYZ
1, 1, 0
LUV
8, 15, 7
HWB
17, 1%, 82%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
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