Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2D0E09
RGB
45, 14, 9
HSL
8, 67%, 11%
HSB
8, 80%, 18%
CMYK
0, 69, 80, 82
LAB
8, 16, 9
LCH
8, 18, 30
OKLCH
0.21, 0.05, 31
XYZ
1, 1, 0
LUV
8, 14, 4
HWB
8, 4%, 82%
Pantone
Black C
Harmonies
Shades & tints
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