Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2D1307
RGB
45, 19, 7
HSL
19, 73%, 10%
HSB
19, 84%, 18%
CMYK
0, 58, 84, 82
LAB
10, 13, 12
LCH
10, 17, 42
OKLCH
0.22, 0.05, 45
XYZ
1, 1, 0
LUV
10, 13, 7
HWB
19, 3%, 82%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.