Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2D1507
RGB
45, 21, 7
HSL
22, 73%, 10%
HSB
22, 84%, 18%
CMYK
0, 53, 84, 82
LAB
10, 11, 12
LCH
10, 17, 47
OKLCH
0.23, 0.05, 50
XYZ
1, 1, 0
LUV
10, 12, 7
HWB
22, 3%, 82%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.