Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2D1609
RGB
45, 22, 9
HSL
22, 67%, 11%
HSB
22, 80%, 18%
CMYK
0, 51, 80, 82
LAB
10, 11, 12
LCH
10, 16, 48
OKLCH
0.23, 0.04, 49
XYZ
1, 1, 0
LUV
10, 12, 7
HWB
22, 4%, 82%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.