Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
2D173B
RGB
45, 23, 59
HSL
277, 44%, 16%
HSB
277, 61%, 23%
CMYK
24, 61, 0, 77
LAB
12, 17, -19
LCH
12, 26, 312
OKLCH
0.25, 0.07, 311
XYZ
2, 1, 4
LUV
12, 6, -18
HWB
277, 9%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.