Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
2D192D
RGB
45, 25, 45
HSL
300, 29%, 14%
HSB
300, 44%, 18%
CMYK
0, 44, 0, 82
LAB
12, 13, -9
LCH
12, 16, 325
OKLCH
0.25, 0.05, 327
XYZ
2, 1, 3
LUV
12, 7, -9
HWB
300, 10%, 82%
Pantone
Black C
Harmonies
Shades & tints
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