Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D405C
RGB
45, 64, 92
HSL
216, 34%, 27%
HSB
216, 51%, 36%
CMYK
51, 30, 0, 64
LAB
26, -1, -19
LCH
26, 19, 267
OKLCH
0.37, 0.05, 258
XYZ
5, 5, 11
LUV
26, -9, -23
HWB
216, 18%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.