Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D4161
RGB
45, 65, 97
HSL
217, 37%, 28%
HSB
217, 54%, 38%
CMYK
54, 33, 0, 62
LAB
27, 0, -22
LCH
27, 22, 269
OKLCH
0.37, 0.06, 260
XYZ
5, 5, 12
LUV
27, -9, -27
HWB
217, 18%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.