Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D4367
RGB
45, 67, 103
HSL
217, 39%, 29%
HSB
217, 56%, 40%
CMYK
56, 35, 0, 60
LAB
28, 0, -24
LCH
28, 24, 270
OKLCH
0.38, 0.07, 260
XYZ
6, 6, 14
LUV
28, -10, -30
HWB
217, 18%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.