Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D4562
RGB
45, 69, 98
HSL
213, 37%, 28%
HSB
213, 54%, 38%
CMYK
54, 30, 0, 62
LAB
28, -2, -20
LCH
28, 20, 263
OKLCH
0.38, 0.06, 254
XYZ
5, 6, 12
LUV
28, -11, -25
HWB
213, 18%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.