Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D4758
RGB
45, 71, 88
HSL
204, 32%, 26%
HSB
204, 49%, 35%
CMYK
49, 19, 0, 65
LAB
29, -6, -13
LCH
29, 15, 245
OKLCH
0.38, 0.04, 238
XYZ
5, 6, 10
LUV
29, -11, -16
HWB
204, 18%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.