Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D4859
RGB
45, 72, 89
HSL
203, 33%, 26%
HSB
203, 49%, 35%
CMYK
49, 19, 0, 65
LAB
29, -7, -14
LCH
29, 15, 244
OKLCH
0.39, 0.04, 237
XYZ
5, 6, 10
LUV
29, -12, -16
HWB
203, 18%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.