Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D486A
RGB
45, 72, 106
HSL
213, 40%, 30%
HSB
213, 58%, 42%
CMYK
58, 32, 0, 58
LAB
30, -2, -23
LCH
30, 23, 265
OKLCH
0.40, 0.07, 255
XYZ
6, 6, 15
LUV
30, -12, -29
HWB
213, 18%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.