Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D4874
RGB
45, 72, 116
HSL
217, 44%, 32%
HSB
217, 61%, 45%
CMYK
61, 38, 0, 55
LAB
30, 1, -29
LCH
30, 29, 272
OKLCH
0.40, 0.08, 260
XYZ
7, 6, 17
LUV
30, -12, -37
HWB
217, 18%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.