Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D4962
RGB
45, 73, 98
HSL
208, 37%, 28%
HSB
208, 54%, 38%
CMYK
54, 26, 0, 62
LAB
30, -5, -18
LCH
30, 19, 255
OKLCH
0.39, 0.05, 247
XYZ
6, 6, 12
LUV
30, -12, -22
HWB
208, 18%, 62%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.