Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D5260
RGB
45, 82, 96
HSL
196, 36%, 28%
HSB
196, 53%, 38%
CMYK
53, 15, 0, 62
LAB
33, -10, -13
LCH
33, 16, 230
OKLCH
0.42, 0.05, 225
XYZ
6, 7, 12
LUV
33, -16, -15
HWB
196, 18%, 62%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.