Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D5289
RGB
45, 82, 137
HSL
216, 51%, 36%
HSB
216, 67%, 54%
CMYK
67, 40, 0, 46
LAB
34, 1, -35
LCH
34, 35, 272
OKLCH
0.44, 0.10, 258
XYZ
9, 8, 25
LUV
34, -15, -48
HWB
216, 18%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.