Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D557D
RGB
45, 85, 125
HSL
210, 47%, 33%
HSB
210, 64%, 49%
CMYK
64, 32, 0, 51
LAB
35, -4, -27
LCH
35, 28, 261
OKLCH
0.44, 0.08, 250
XYZ
8, 9, 21
LUV
35, -16, -36
HWB
210, 18%, 51%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.