Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D5795
RGB
45, 87, 149
HSL
216, 54%, 38%
HSB
216, 70%, 58%
CMYK
70, 42, 0, 42
LAB
36, 2, -39
LCH
36, 39, 273
OKLCH
0.46, 0.11, 258
XYZ
10, 10, 30
LUV
36, -16, -54
HWB
216, 18%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.