Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D589F
RGB
45, 88, 159
HSL
217, 56%, 40%
HSB
217, 72%, 62%
CMYK
72, 45, 0, 38
LAB
37, 4, -44
LCH
37, 44, 276
OKLCH
0.47, 0.12, 260
XYZ
11, 10, 34
LUV
37, -16, -61
HWB
217, 18%, 38%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.