Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D5D67
RGB
45, 93, 103
HSL
190, 39%, 29%
HSB
190, 56%, 40%
CMYK
56, 10, 0, 60
LAB
36, -15, -11
LCH
36, 18, 217
OKLCH
0.45, 0.05, 213
XYZ
7, 9, 14
LUV
36, -20, -12
HWB
190, 18%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.