Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D5EA7
RGB
45, 94, 167
HSL
216, 58%, 42%
HSB
216, 73%, 65%
CMYK
73, 44, 0, 35
LAB
39, 3, -45
LCH
39, 45, 274
OKLCH
0.49, 0.13, 258
XYZ
12, 11, 38
LUV
39, -18, -64
HWB
216, 18%, 35%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.