Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D6065
RGB
45, 96, 101
HSL
185, 38%, 29%
HSB
185, 55%, 40%
CMYK
55, 5, 0, 60
LAB
37, -17, -8
LCH
37, 19, 207
OKLCH
0.46, 0.06, 204
XYZ
8, 10, 14
LUV
37, -21, -9
HWB
185, 18%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.