Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D6080
RGB
45, 96, 128
HSL
203, 48%, 34%
HSB
203, 65%, 50%
CMYK
65, 25, 0, 50
LAB
38, -10, -23
LCH
38, 25, 248
OKLCH
0.47, 0.08, 239
XYZ
9, 10, 22
LUV
38, -20, -31
HWB
203, 18%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.