Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D6488
RGB
45, 100, 136
HSL
204, 50%, 35%
HSB
204, 67%, 53%
CMYK
67, 26, 0, 47
LAB
40, -10, -26
LCH
40, 28, 250
OKLCH
0.48, 0.08, 240
XYZ
10, 11, 25
LUV
40, -21, -35
HWB
204, 18%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.