Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D64B4
RGB
45, 100, 180
HSL
216, 60%, 44%
HSB
216, 75%, 71%
CMYK
75, 44, 0, 29
LAB
42, 4, -49
LCH
42, 49, 274
OKLCH
0.51, 0.14, 258
XYZ
14, 13, 45
LUV
42, -20, -70
HWB
216, 18%, 29%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.