Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D6571
RGB
45, 101, 113
HSL
191, 43%, 31%
HSB
191, 60%, 44%
CMYK
60, 11, 0, 56
LAB
39, -16, -13
LCH
39, 21, 218
OKLCH
0.47, 0.06, 214
XYZ
9, 11, 17
LUV
39, -23, -15
HWB
191, 18%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.