Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D657E
RGB
45, 101, 126
HSL
199, 47%, 34%
HSB
199, 64%, 49%
CMYK
64, 20, 0, 51
LAB
40, -13, -20
LCH
40, 24, 237
OKLCH
0.48, 0.07, 230
XYZ
10, 11, 21
LUV
40, -22, -26
HWB
199, 18%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.