Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D65A7
RGB
45, 101, 167
HSL
212, 58%, 42%
HSB
212, 73%, 65%
CMYK
73, 40, 0, 35
LAB
42, -1, -42
LCH
42, 42, 269
OKLCH
0.50, 0.12, 254
XYZ
13, 13, 38
LUV
42, -20, -59
HWB
212, 18%, 35%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.