Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D667A
RGB
45, 102, 122
HSL
196, 46%, 33%
HSB
196, 63%, 48%
CMYK
63, 16, 0, 52
LAB
40, -14, -17
LCH
40, 22, 230
OKLCH
0.48, 0.07, 224
XYZ
9, 11, 20
LUV
40, -22, -22
HWB
196, 18%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.