Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D68BE
RGB
45, 104, 190
HSL
216, 62%, 46%
HSB
216, 76%, 75%
CMYK
76, 45, 0, 25
LAB
44, 4, -52
LCH
44, 52, 275
OKLCH
0.52, 0.15, 258
XYZ
15, 14, 51
LUV
44, -21, -75
HWB
216, 18%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.